A great business must be endearing to be enduring. To create loyal customers who become raving fans, you need an emotional connection. Leaders often lead with logic, but customers and employees make decisions with emotions. In this keynote, Kevin Scott will unpack the four core emotions of your customers, and how tobalance emotions and logic in sales and marketing. He will share why emotional connections lead to greater ROI and how to achieve this authentically.

Inspiration is not abstract. It's not fluffy. It's not elusive. It's not unquantifiable. In fact, it's exactly the opposite. Inspiration is attainable and measurable, and when harnessed within your business, it produces more engaged employees, more loyal customers, and betterresults.Kevin will unpack the three indispensableingredients for an inspired life:A purpose to live forA problem to tackleA partnership with like-minded people

The way we view things changes how we do things. Discover the importance of perspective and how this pivotal principle will unlock and unleash your potentialas a leader. In this session, Kevin will help you see thingsdifferently for your business, your role, and quite possiblythe rest of your life.

The way we view things changes how we do things. Discover the importance of perspective and how this pivotal principle will unlock and unleash your potentialas a leader. In this session, Kevin will help you see thingsdifferently for your business, your role, and quite possiblythe rest of your life.