8 Essential Exchanges

What You Have to Give Up to Go Up

Every choice is a value statement.

Exchanges aren’t about choices between good and bad decisions. Those are easy. The most important exchanges are between really good things and even better things. Those are much harder, but they shape our lives in disproportionate ways.

In this book, Kevin Paul Scott identifies eight clear and challenging choices. He calls them exchanges because we give up something important when we choose something even more important. These are choices that confront every person almost every day. When we make them, we experience more fulfillment and have a greater impact than we ever dreamed possible.

Live your life on purpose—make the 8 Essential Exchanges. Kevin's book can be your roadmap for an extraordinary life!
Mark Miller
Vice President of Organizational Effectiveness at Chick-fil-A


Kevin gives us a clear-cut way of thinking through important choices. So stop, take a deep breath, and read this book with optimism, knowing you can experience the true meaning of life and positively influence the lives of others along the way.
Allison Ausband
Senior Vice President, In-Flight Service for Delta Air Lines


In 8 Essential Exchanges, Kevin successfully challenges, encourages, and inspires us. His book will shake you out of mediocrity and into a life truly matters.
Mark Richt
Head Football Coach at the University of Georgia


Contact Kevin

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Today, business means more than just mere products and services. Your organization needs to stand for something. Branding is what you tell the world; leadership is how you make it come true.

No one knows this dynamic better than Kevin Paul Scott.

Companies turn to Kevin for advice on how to up the meaning-quotient in their businesses, so that employees and customers alike champion the business as if it were their own.

Let Kevin come and teach your group about how to build a business and communicate corporate values in a way that resonates with consumers.

His speeches include:
• Building a Business with Meaning
• Leading When the Majority is Wrong
• In Changing Times, Hold to Unchanging Principles
• The War for Talent: Recruiting and Retaining Top Tier Talent
• Essential Exchanges: What You Have to Give Up to Go Up